Key Takeaways:

Brand Summary >> D2C/B2B Image consultant service helping private clients and corporations effectively communicate their personal and professional brand.

Work Summary >> Web Design & Development > SEO/SEM > Email Marketing > Paid Advertising; Facebook/Instagram/LinkedIn > Affiliate Marketing > Copy Writing > Content Strategy > Brand Development

Key Outcomes >> Increased Organic Search Engine Traffic by ~70% > Restablished Page Rankings From Page 2 to Page 1, 3rd Position > Increased Total Online Impressions From 10k to 40k > Acquired 7 New Leads Within First 4 Months > Grew Email List by 20% over 3 months

The Challenge:

Meg Gallagher, a global image consulting brand, lost search visibility and lead flow after migrating their website from Dreamweaver to WordPress. Minimal SEO and an under-optimized site meant the brand struggled to attract new clients despite a strong reputation.

The Solution:

I audited the website, collaborated with developers, and conducted a buyer persona exercise to define the target audience. I implemented a comprehensive SEO strategy—including keyword optimization, title tags, meta descriptions, schema markup, and a new FAQ page—and enhanced the site with a services comparison table, newsletter signup, and eGuide offer. I also launched referral programs and tested Facebook ads to drive engagement and leads.

Impact:

• Site clicks increased by 50%

• Total impressions quadrupled (10k → 40k)

• 7 new leads in the first 4 months

• Email list grew by 20%

• Page rankings improved from page 2 → page 1, reaching 3rd position