Key Takeaways:

Brand Summary >> B2B/B2C eCommerce - Reseller of IT Hardware and Accessories sold to markets in EMEA and NM

Work Summary >> Custom Website > Branding >SEO > Paid Advertising; Google Search, Display, and Shopping Ads

Marketing Outcomes >> $50K+ in PPC Profits Over 3 Months > ~300% Increase in Search Engine Traffic > Set Product Feeds to Google and Amazon to Increase Online Revenues

The Challenge:

A B2B wholesaler of computer hardware and accessories was looking to develop an eCommerce store that would allow for both B2B and direct B2C sales. With success in the space on an outdated platform with no branding whatsoever, the company, who came up with the new name “IT Mars” early in the collaboration, knew that they could replicate their previous marketing success and raise conversion rates considerably if they were selling on a UX-friendly store with a streamlined purchasing process. It was important for the IT Mars website to integrate with several third-party tools via API tools, which included NetSuite, SellerActive, and Brokerbin. If we could develop an innovative brand with a distinct point-of-view and back it with an easy-to-use, easy-to-order store, this B2B operation could explode into a new frontier.

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The Solution:

When we began, there was a name, IT Mars. But to develop a full brand identity, we had to conceptualize and deliver a comprehensive Brand Book that would encompass style guide elements (logo, fonts, colors, typography), foundational definition elements (tagline, positioning statement, competitive advantages), and visual identity essentials (business cards, letterhead, and additional collateral). With an understanding of “who we are,” IT Mars moved forward to a custom web design and then to front-end responsive HTML coding. Next, we installed and customized the cart/framework, Magento 2.0 Community Edition. Lastly, there were the more advanced and technical integrations: NetSuite (their ERP system for inventory), BrokerBin for their B2B marketplace, and SellerActive for advanced shipping solutions (they operate out of multiple international warehouses). With a new brand and a new store, IT Mars unveiled itself to the world in the spring of 2018.

Completed Work:

  • Brand identity design

  • Custom website redesign based on close consultation with the ITMars.com team

  • Integrated a Magento 2.0 Community Edition Content Management and E-Commerce system

  • NetSuite ERP Integration for inventory sync/management across multiple sales channels

  • Added the ability for the administrator to set alternative part ID’s for units that have multiple SKU numbers

  • Set product feeds to Google, Amazon, eBay

  • Ran and optimized Facebook and Amazon ads along with Google Display and Shopping ads

  • Set up site-wide unique meta descriptions, directory listings, schema markup, and link building to fulfill SEO efforts

  • Added a tool for them to sell items with different conditions (i.e. New, Used)

  • Integrated a currency converter for international shoppers

  • BrokerBin Integration to their special B2B marketplace

  • SellerActive Integration for advanced shipping fulfillment

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Olivaceous