Key Takeaways:

Brand Overview
A contemporary B2B wholesale womenswear brand based in Downtown Los Angeles, catering to boutique and retail buyers.

My Role

I was the agency-side PM, serving as the primary point of contact between Olivaceous and our internal teams. I owned the project from brief to launch — translating the client's wholesale business needs into a clear product vision, aligning stakeholders, and coordinating execution across Design, Development, and Strategy. My focus was ensuring the technical buildout stayed grounded in the user experience: that the B2B functionality we were building actually served the way retail buyers shop and reorder.

Scope of Work
Led the development of a custom Magento 2.0 website with tailored B2B functionality, focusing on UX, account management, and seamless buyer navigation.

Key Outcomes

• Delivered a user-friendly, conversion-driven website design

• Built custom integrations to enhance navigation, ordering, and account management

• Boosted wholesale orders by ~30%, improving operational efficiency and revenue growth

The Solution:

We designed a custom, responsive website featuring interactive parallax elements to create a visually engaging and intuitive browsing experience. The front-end was developed with responsive HTML coding to ensure seamless performance across devices. Using Magento 2.0, we tailored the platform for B2B clients: only approved retailers could view pricing, and products were sold in case packs rather than individual units. These customizations streamlined purchasing, improved operational efficiency, and elevated the overall client experience.

Completed Work:

• Custom Website Redesign – Modernized the front-end for a responsive, engaging user experience.

• Magento 2.0 eCommerce Integration – Implemented and customized the platform for B2B wholesale functionality.

• B2B User Access – Restricted pricing and product visibility to approved retail clients, with custom registration workflows.

• Case-Pack Ordering & Product Configurator – Enabled bulk ordering (sets of 5–6) and simplified repeat purchases with a reorder tool.

• Custom Tools & Features – Developed predictive search, a custom invoice template, and product import functionality.

• Content & Marketing Enhancements – Integrated a WordPress blog and a seasonal “Lookbook” tool to showcase campaigns.

The Impact:

• The custom B2B platform and tools transformed Olivaceous’s wholesale operations and client experience:

  • Streamlined Purchasing – Case-pack ordering, a product configurator, and reorder tools reduced friction and sped up repeat orders.

  • Improved Client Management – Login-only access and custom registration workflows strengthened retailer relationships and controlled pricing visibility.

  • Operational Efficiency – Custom invoice templates and predictive search simplified internal workflows and improved order accuracy.

  • Enhanced Brand Experience – A responsive website, Lookbook tool, and integrated blog elevated the brand’s digital identity, supporting seasonal campaigns and storytelling.

  • Revenue Potential – By creating a seamless, user-friendly platform for wholesale clients, Olivaceous positioned itself for higher repeat sales and greater client retention.